Microchip Technology Marketing Product Line Manager in Chandler, Arizona


Main responsibility is to manage Product Marketing and Strategic activities related to supporting and successfully growing APID’s Power Management product lines.

Essential Functions:

  1. Establish Product Lines Strategic focus areas for future product line direction

  2. Coordinate and provide marketing direction and support to internal corporate departments and Worldwide Field Sales and Applications organizations

  3. Manage product line margin and revenue goals (in order to meet Corporate requirements)

  4. Manage all aspects of strategic marketing to ensure revenue growth for product lines of responsibility

  5. Develop and execute new product introductions including forecasting, pricing, literature, training, etc.

  6. Support Worldwide Field Sales in market penetration, major account penetration and distribution sales Worldwide to realize business unit revenue and margin targets

  7. Coordinate with APID Marketing and Corporate Marcom to develop sales collateral, advertisements or other material to aid in revenue generation

  8. Provide comprehensive product, system and strategy training for all Worldwide sales regions including direct, rep, and distribution sales people

  9. Develop product concepts for Growing product line portfolio and Revenue in target focus areas

  10. Drive Conversion of Product Concepts onto roadmaps, priorities and into development for future product line growth

  11. Drive Projects Definition and Program Management with Applications Teams for Product Lines of responsibility

  12. Monitor and Drive Problem Resolution and Warranted for Focus Products in Development (participate in new products team)

  13. Identify and Maintain Lists of Target Alpha and Lead Customers for Product Focus Areas

  14. Develop Field Engagement Strategy to Develop and Maintain Relationships and Dataflow for Focus Products

  15. Drive Strategy for Development and Market Release of New Products Using WPIP and Other company Processes After Reaching RTP, including Soft Handoffs with Key Alpha Customers for Samples and Lead Customers for RTP

  16. Manage and maintain web content for product lines of ownership


BSEE or equivalent.

Systems, Applications or Marketing experience with semiconductor components or embedded systems preferred.


Equal Opportunity Employer

Microchip is an Equal Opportunity/Affirmative Action Employer of Disabled / Veterans / Minorities / Women. We provide equal employment and affirmative action opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected under applicable federal, state or local laws.

For more information on applicable equal employment regulations, please refer to the EEO is the Law Poster and the EEO is the Law Poster Supplement. Please also refer to the Pay Transparency Policy Statement.

Applicants with Disabilities

If you need accommodation for any part of the employment process because of a medical condition or disability, please send us an email here with "Applicant Accommodation Request" in the subject line of the email. Alternatively, you may call us at 480-730-7330 to let us know the nature of your request.